[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vlaksim.cz\/mame-radi-slevy-je-to-tak\/#Article","mainEntityOfPage":"https:\/\/www.vlaksim.cz\/mame-radi-slevy-je-to-tak\/","headline":"M\u00e1me r\u00e1di slevy, je to tak?","name":"M\u00e1me r\u00e1di slevy, je to tak?","description":"V\u017edy kdy\u017e p\u0159ijdete do obchodu, nebo prohled\u00e1v\u00e1te let\u00e1k s v\u00fdrobky dan\u00e9ho obchodu, v\u0161ude na ka\u017ed\u00e9 str\u00e1nce v\u00e1s \u010dek\u00e1 n\u00e1pis: Sleva, akce, p\u0159i koupi dvou dostanete t\u0159et\u00ed zdarma a podobn\u011b. V\u011b\u0159te, \u017ee to nen\u00ed pouze dobr\u00e1 v\u016fle v\u00fdrobc\u016f, ale velmi dobr\u00fd marketingov\u00fd tah, jak p\u0159epnout p\u0159em\u00fd\u0161len\u00ed z\u00e1kazn\u00edk\u016f. Ji\u017e n\u011bkolikr\u00e1t byla \u0159e\u0161ena kauza s dvoj\u00ed kvalitou potravin....<p class=\"more-link\"><a href=\"https:\/\/www.vlaksim.cz\/mame-radi-slevy-je-to-tak\/\" class=\"themebutton3\">Read More<\/a><\/p>","datePublished":"2019-07-26","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.vlaksim.cz\/author\/#Person","name":"","url":"https:\/\/www.vlaksim.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9d25b0af9840660883a67790aa4f595ddc226aa4680c4cf7bc03a25c14fcef85?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9d25b0af9840660883a67790aa4f595ddc226aa4680c4cf7bc03a25c14fcef85?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vlaksim.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vlaksim.cz\/wp-content\/uploads\/img_a349779_w2903_t1564841576.png","url":"https:\/\/www.vlaksim.cz\/wp-content\/uploads\/img_a349779_w2903_t1564841576.png","height":0,"width":0},"url":"https:\/\/www.vlaksim.cz\/mame-radi-slevy-je-to-tak\/","about":["Ekonomika"],"wordCount":515,"articleBody":"V\u017edy kdy\u017e p\u0159ijdete do obchodu, nebo prohled\u00e1v\u00e1te let\u00e1k s v\u00fdrobky dan\u00e9ho obchodu, v\u0161ude na ka\u017ed\u00e9 str\u00e1nce v\u00e1s \u010dek\u00e1 n\u00e1pis: Sleva, akce, p\u0159i koupi dvou dostanete t\u0159et\u00ed zdarma a podobn\u011b. V\u011b\u0159te, \u017ee to nen\u00ed pouze dobr\u00e1 v\u016fle v\u00fdrobc\u016f, ale velmi dobr\u00fd marketingov\u00fd tah, jak p\u0159epnout p\u0159em\u00fd\u0161len\u00ed z\u00e1kazn\u00edk\u016f.\tJi\u017e n\u011bkolikr\u00e1t byla \u0159e\u0161ena kauza s dvoj\u00ed kvalitou potravin. V zahrani\u010d\u00ed p\u0159id\u00e1vali v\u00edce surovin, kter\u00e9 dan\u00fd v\u00fdrobek pot\u0159eboval. Nikomu z n\u00e1s ale nedojde, pro\u010d tomu tak je. Je to pr\u00e1v\u011b kv\u016fli zvyk\u016fm z\u00e1kazn\u00edk\u016f vyhled\u00e1vat pouze v\u00fdrobky se slevou. V\u00fdrobce se sna\u017e\u00ed v\u00fdrobek &#8222;o\u0161idit&#8220; natolik, aby tam mohl d\u00e1t zna\u010dku akce. Proto\u017ee v\u00fdrobek bez akce s dra\u017e\u0161\u00ed cenou by si koupilo mnohem m\u00e9n\u011b lid\u00ed. Je t\u0159eba si uv\u011bdomit, \u017ee ta zna\u010dka &#8222;akce&#8220; v\u017edy znamen\u00e1 n\u011bjak\u00fd handicap pro v\u00fdrobek. M\u016f\u017ee to b\u00fdt t\u0159eba i datem spot\u0159eby, nebo vykl\u00edzen\u00edm skladu.\t\tDal\u0161\u00edm zp\u016fsobem, jak se v\u00fdrobci sna\u017e\u00ed n\u00e1s nal\u00e1kat na &#8222;zlevn\u011bn\u00e9&#8220; v\u00fdrobky je takzvan\u00e1 fale\u0161n\u00e1 sleva. Ano i toto existuje, ale m\u00e1lokdo si toho v\u0161imne. V\u00fdrobce nastav\u00ed z\u00e1kladn\u00ed cenu v\u00fdrobku vy\u0161\u0161\u00ed, ne\u017e je norm\u00e1ln\u011b a pomysln\u00e1 sleva pak sn\u00ed\u017e\u00ed jeho cenu na norm\u00e1ln\u00ed prodejn\u00ed. To pak vyvol\u00e1 v z\u00e1kazn\u00edkovi dojem, \u017ee je v\u00fdrobek v\u00fdhodn\u00fd a opravdu zlevn\u011bn\u00fd. \tVelmi popul\u00e1rn\u00ed je prod\u00e1vat v\u00fdrobky s akc\u00ed &#8222;dva za cenu jednoho&#8220; a podobn\u011b. V tomto p\u0159\u00edpad\u011b se jedn\u00e1 o v\u00fdrobky s ni\u017e\u0161\u00ed trvanlivost\u00ed, nebo p\u0159i vykl\u00edzen\u00ed skladu. Celkov\u00e1 cena za ur\u010dit\u00fd po\u010det v\u00fdrobk\u016f je pak men\u0161\u00ed, ne\u017e kdybyste si koupili t\u0159eba jeden kus. Nap\u0159\u00edklad: dva kusy koup\u00edm za patn\u00e1ct korun \u2013 za cenu jednoho, a jeden bude tak\u00e9 za patn\u00e1ct. V tomto p\u0159\u00edpad\u011b si samoz\u0159ejm\u011b vyberu ty dva. To je logick\u00e9. Ale jsou i druhy t\u011bchto akc\u00ed, kter\u00e9 z\u00e1kazn\u00edka nut\u00ed si koupit v\u00edce kus\u016f a zaplatit za n\u011b stejnou cenou, jakou by zaplatili i bez akce, nebo o p\u00e1r korunek men\u0161\u00ed. V z\u00e1kazn\u00edkovi tato akce vyvol\u00e1 pocit, \u017ee u\u0161et\u0159il. Ale cena za kus u t\u011bchto druh\u016f akc\u00ed b\u00fdv\u00e1 vy\u0161\u0161\u00ed ne\u017e norm\u00e1ln\u011b. a cena za t\u0159eba p\u011bt kus\u016f je p\u011bt kr\u00e1t norm\u00e1ln\u00ed cena kterou ten v\u00fdrobek m\u00e1. T\u00edmto zp\u016fsobem pak prodejce velmi dob\u0159e vyd\u011bl\u00e1v\u00e1 a vy jste v tuto danou chv\u00edli schopni d\u00e1t za p\u011bt kus\u016f va\u0161eho obl\u00edben\u00e9ho v\u00fdrobku pen\u00edze, kter\u00e9 byste jinak bez akce nedali.\t\tZp\u016fsob\u016f, jak\u00fdm na n\u00e1s v\u00fdrobci vyd\u011bl\u00e1vaj\u00ed je n\u011bkolik. Je jen na n\u00e1s, jestli jejich triky prokoukneme a jak budeme hospoda\u0159it s na\u0161imi pen\u011bzi.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"M\u00e1me r\u00e1di slevy, je to tak?","item":"https:\/\/www.vlaksim.cz\/mame-radi-slevy-je-to-tak\/#breadcrumbitem"}]}]